Saturday, December 28, 2019
Night, offers a similar discussion as Survival in Auschwitz but is told in a different style than how Primo Levi told his accounts of Auschwitz. The main difference is that Elie Wiesel was captured with this family while Primo Levi was captured on his own without family or friends present with him. Wiesel being captured with his family members turns the novel Night from an written account to a true family survival story. Primo Levi gives a reader a chance to become involved into a lone survivor experience of what would they have done in order to survive what Levi went through. Rather Wiesel shared experiences act similar to when watching the film Ã¢â¬Å"The ImpossibleÃ¢â¬ . It gives a element that any great survival stories provide for people and that is what people are willing do to protect the ones they love. Elie WieselÃ¢â¬â¢s , Night gives that part as well as the feelings of fear that that come when a family member is in danger and when they are loss. In addition to how do t hey stay strong themselves to make sure that their sacrifice or death was not for nothing. As mention earlier, Night is Elie Wiesel personal perspective and shared experiences of what life was like for him and his family in Nazi concentration camps of Auschwitz and Buchenwald. Given that he does with his family the text offers a reader a chance to learn about his family and what he recalled life was like prior to being captured and sent to Auschwitz. Ã¢â¬Å"One day I asked my father go find me a master whoShow MoreRelatedThe Gray Zone by Primo Levi745 Words Ã |Ã 3 PagesThe Gray Zone by Primo Levi Ã¢â¬â Summary In the chapter, the gray zone, the author Primo Levi describes the human relationships inside the Lager. In describing the gray zone, Levi discusses the different roles of prisoners assigned by the Nazi. The prisoners that did the work were seen as being more privileged which at the end of the day helped them get more food and live better. Therefore, the concept of the gray zone is analyzing the difference between the privileged and the non-privileged in theRead MoreThe Gray Zone by Primo Levi Essay739 Words Ã |Ã 3 Pages The Gray Zone by Primo Levi In the chapter, the gray zone, the author Primo Levi describes the human relationships inside the Lager. In describing the gray zone, Levi discusses the different roles of prisoners assigned by the Nazi. The prisoners that did the work were seen as being more privileged which at the end of the day helped them get more food and live better. Therefore, the concept of the gray zone is analyzing the difference between the privileged and the non-privileged in the Lager
Friday, December 20, 2019
I. My Question The topic I intend to research is the role of parents in shaping a childÃ¢â¬â¢s future. This paper will examine the idea of nature vs. nurture and relationships between parents and children in the play Romeo and Juliet and the modern world. I decided upon researching this topic because I find it fascinating that both personality characteristics and social and ideological beliefs are passed from parent to children, whether genetically, or simply the manner in which the child is raised. Those traits (and current parental influence) then determine who the child is, will be, and what decisions they will make in the future. I will express my opinion on the situation and explain the research I found. II. My Search Process I began myÃ¢â¬ ¦show more contentÃ¢â¬ ¦He could not control it and as a result died in a clash with Romeo. The reason Tybalt had such problems with aggressive behavior was that he had likely observed it as a child and begun to imitate it. Albert Bandura proved his social learning theory (that aggression is learnt through imitation and observation) in 1961 when he completed a study called the Bobo doll experiment (McLeod, Bobo Doll Experiment). In this study he arranged for 24 boys and girls to watch a male or female model behaving aggressively towards a toy called a Bobo doll. The adults attacked the Bobo doll in a distinct manner - they used a hammer in some cases, and in others threw the doll in the air and used verbally hostile language. Another 24 children were exposed to a non-aggressive model and the final 24 children were used as a control group and not exposed to any model at all. In conclusion, the children who observed the aggressive models made far more aggressive res ponses than those who were in the non-aggressive or control groups. The findings supported his behaviorist theory: that children learn social behavior such as aggression through observation and through watching the behavior of another person. For that reason, the aggressive behavior habits Tybalt learned from his parents (assumed from his parents/family as they were involved in a violent feud with the Capulet family) directly affected his life, and they are indirectly responsible for hisShow MoreRelatedThe, Nature Or Nurture? Essay1402 Words Ã |Ã 6 Pagessuperior that is admirable and a good example to look up to. Many kids follow their parentÃ¢â¬â¢s behavior and become somewhat alike to their mom or dad. Friends also play a big role when it comes to personality development and finding out who They really are or who they would like to become. In fact, friends play one of the most extreme roles because kids want to be like their friends. Children want to fit in with their p eers, they do this by repeating the same phrases, wearing the same styles, and listeningRead MoreThe Main Stakeholders Of Childhood Vaccination1543 Words Ã |Ã 7 Pagesabout the major and key stakeholders. These major stakeholders, those influencing and shaping the debate are; Government and Legislators (Policy Makers), Parents, NGOÃ¢â¬â¢s and Lobby Groups. We can also find some least influential stakeholders which do not have as such influence on this issue but they are the one who are most Ã¢â¬Å"affected byÃ¢â¬ group in term of the issue is concerned. These are New-Parents/Future Parents and Children. In this part, we will try to find out the perspective of major stakeholdersRead MoreThe Impact Of Early Childhood Education On Child Development1298 Words Ã |Ã 6 PagesImpact of Early Childhood Education on Child Development Over the past century, the role of education has greatly increased in areas all over Canada. It has grown in not just in the number of students attending, but also in the ways it has been offered. Before the 1960Ã¢â¬â¢s, the education of children consisted solely of parenting done at home (Molnar, 2002, p. 2). Over time, due to the growing importance of education, schools have slowly begun to target younger and younger generations. As a resultRead MoreIs Sexuality Shaped By Other Social Factors?1628 Words Ã |Ã 7 PagesPlease insert your essay here. Please specify which essay question you are addressing How is sexuality shaped by other social factors? Sexuality does not develop within a vacuum separate to society or politics. All social factors play a role in shaping one another and sexuality is no different. Here sexuality can be loosely defined as a personÃ¢â¬â¢s capacity for sexual feelings, sexual identity or preferences and their sexual activity. Secondly, Ã¢â¬ËdisabilityÃ¢â¬â¢ can be defined loosely as: Ã¢â¬Ëa physicalRead MoreAdopted Children Have the Right to Know the Identities of Their Birth Parents757 Words Ã |Ã 4 Pagesthem up for adoption for one reason or another. This reason usually plays an important role in determining whether the biological parent(s) want their identities known by the child. Although the reason may be fundamental to the parents in shaping whether they choose yes or no, its value should not take precedence over the fact that adopted children have the right to know the identities of their birth parents. Many practical reasons play a part in this argument, one of which is the knowledge ofRead MoreThe Signs And Symptoms Of Psychological Abuse1113 Words Ã |Ã 5 Pagesverbally assaulting, terrorizing, and neglecting. Ignoring the child would include not being present to respond to a child and not calling the child by name. Rejection would consist denying the needs of a child and/or refusing to have physical contact such as holding the child. Isolating the child would be refusing to allow the child to socially interact with people and limiting the childÃ¢â¬â¢s ability to move around. Corrupting the child would be when someone teaches encourages/forces them to performRead MoreFamily Structure Of A Child s Life973 Words Ã |Ã 4 Pagesplays a role in education, the environment, health, physical appearance, lifestyle, and most important mental health/growth. KidÃ¢â¬â¢s behavioral ways are mirrored by their home practices. Generally, I feel that some people are selfish when making the decision to birth, let alone raise a child. Becoming a parent is not a decision that should be made in the moment; vision your future. As a society, we have the knowledge, therefor it is our duty to protect our kids because they are the future. We haveRead MoreFamily Interview : Wendy Lankford944 Words Ã |Ã 4 Pagesthough a mutual acquaintance, the Lankford s opened their home and their hearts to my brother and eventually welcomed him into their family through an informal adoption. Since being adopted, he has made remarkable positive strides in his emotional development, self efficacy, and outlook for his own future. The Lankford s have given him the type of stable and nurturing home life, supportive role modeling, and loving family atmosphere that we as (future) educators hope all children and youths haveRead MoreThe Socialization Of Children : Factors Influencing The Attitudes And Ideas Of Their Children1450 Words Ã |Ã 6 PagesParentÃ¢â¬â¢s role in influencing the attitudes and ideas of their children is substantial in their development. This influence will aid in their childrenÃ¢â¬â¢s development by instilling certain values and characteristics that are similar to their parents. However, do parents ultimately dominate in shaping the political views of their children? Like other values such as sharing and responsibility, is politics passed along in the same way? In this paper, I will answer the following questions: What role does socializationRead MoreEssay about Freud Suggest Religion is an Illusion671 Words Ã |Ã 3 Pagesapproach to religion. Countless times Freud referred to his own psychological ideas of development including the transition of a child to an adult development. Freud heeds, a successful transition of developing from a child to a functioning adult in Ã¢â¬Å"realityÃ¢â¬ is necessary otherwise it leads to anxiety. This level of anxiety stems from Ã¢â¬Å"instinctual prohibitionsÃ¢â¬ shaping into a state repression, caused by religion. Freud mentions, Ã¢â¬Å"This is because so many instinctual demands which will later be unserviceable
Thursday, December 12, 2019
Possible reason Toyota admits to purposely neglecting safety concerns and delaying recall investigating to save money. Toyota purposely and repeatedly delayed safety regulations by avoiding defect investing and obstructing government inquiries into safety concerns. Toyota also conspired with National Highway Traffic Safety Administration (NHTSA), the government department responsible for crash test ratings, to falsely improve Toyotas safety record while hiding the fact that NHTSA and the Department of Transportation were neither adequately staffed nor compensated to deal with influx of safety concerns raised by consumers. Toyota would recall a limited amount of vehicles at certain times of the year to avoid a massive recall. At the same time, Toyota was producing new vehicles with known safety flaws and advertising their vehicles to be the safest and highest quality vehicles on the road. Ways to overcome this issue Toyota should recall it back immediately to avoid a greater impact on society. We will write a custom essay sample on National Highway Traffic Safety Administration and Toyota Industries or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Toyota has recalled all those ToyotaÃ¢â¬â¢s vehicles which have problems. Toyota also had made some recalls this include the floor mat recall, accelerator pedals recall, anti-lock brake software recall, and others recall. Furthermore, it could not just recalled a limited amount of the vehicles it must recalled all related vehicles that may causes the same problem happened. Floor mat recall On November 2, 2009, the NHTSA denied a petition to reopen previously closed unintended acceleration investigations of Toyota vehicles, stating they had already been thoroughly investigated making it unlikely for the NHTSA to reach any new conclusions. Later that day Toyota issued a voluntary recall of 3. 8 million vehicles, with a letter sent to owners asking them to remove the driver floor mat and not replace it with any other type of mat. In its November 2, 2009 recall announcement, Toyota appeared to claim the floor mats were solely at fault, stating, The question of unintended acceleration involving Toyota and Lexus vehicles has been repeatedly and thoroughly investigated by NHTSA. Amended recall to include accelerator pedal On November 25, 2009 Toyota amended its floor mat recall involving the same 3. 8 million vehicles sold in North America. Toyota will reconfigure the accelerator pedal, replace the all-weather floor mats with thinner mats, and install a brake override system to prevent unwanted acceleration. The brake override system, also called brake to idle and already a common design in German cars, allows the driver to override the accelerator by hitting the brakes. According to Toyota, the repair work done under the amended recall for floor mat incursion problems are as follows: * The accelerator pedal will be shaved to reduce risk of floor mat entrapment. * A replacement pedal with the same shape as the modified pedal would be made available at a later date. * For drivers who have existing all-weather floor mat but do not need or want the newly designed all-weather floor mat, the existing mat will be removed and the owner reimbursed. Accelerator pedals recall On January 21, 2010, Toyota initiated a second recall, this time in response to reports of accelerator pedals sticking in cars without floor mats. The company had received three such complaints in 2009. In its recall announcement, Toyota stated that the condition is rare and does not occur suddenly. It can occur when the pedal mechanism becomes worn and, in certain conditions, the accelerator pedal may become harder to depress, slower to return or, in the worst case, stuck in a partially depressed postion. The January 21 recall announcement for the accelerator pedal problem covered 2. million vehicles sold in the U. S. Toyota then widened the recall to include 1. 8 million vehicles in Europe and 75,000 in China. On January 26, Toyota announced that until they had finalized an appropriate remedy to address the potential for sticking accelerator pedals, sales would be suspended for selected vehicles. Anti-lock brake software recall The Prius was not involved i n Toyotas second recall, although it had been involved in the first recall involving floor mats. Toyota said that it was investigating the reports, and that it would be premature to comment. The company said it was looking into the best way to solve the problem. An internal NHTSA memo indicated that the issue was the short delay in regenerative braking when hitting a bump, resulting in increased stopping distance. In total, Toyota recalled three hybrid vehicles to reprogram the anti-lock braking (ABS) software. In February 2010, a US federal court in New York began the process of determining if there is probable cause to charge Toyota criminally for the way it has handled the Prius brake recall, and a civil class action lawsuit has been filed on behalf of 2010 Prius hybrid owners. A total of 133,000 Prius vehicles in the U. S. and 52,000 in Europe are to receive the same software update.
Wednesday, December 4, 2019
Question: Discuss about the Individual Leadership Simulation Reflection. Answer: Business Leadership Leadership refers to the art of motivating and influencing people to act or follow a distinct pattern of activity aimed at achieving a common goal. The leadership process involves the roles, tasks, and responsibilities to be undertaken in achieving a goal. As a leader, I use the several skills acquired in resolving conflicts, increasing communication, and shaping culture towards goal achievement. Leadership is a challenging affair which depends on the choice of leadership forms one decides to follow. Academic Journal Findings Positive Leadership: Meaning and Application Across Cultures. The article proposes on the use of positivity in adapting in leadership across a diverse culture. The paper examines the positive elements needed by a leader during challenges and the ways to avoid the challenges towards grasping opportunities in the market. Further, it focuses on the essential theories in leadership such as the contingency approach in affirming the strengths of s leader by appealing to a group under leadership. The article is essential to the study by offering the positive attributes and traits to be adopted by a leader in the personal reflection report. My leadership has been successful judging from the way I have been able to handle individuals and lead the existing group to a common goal. As a leader, I have undergone several challenges but managed to outweigh given the leadership theories I put in practice. In my leadership, I utilize a democratic system of leadership where I factor in opinions and the suggestions presented by members of the group and make decisions based on a thoughtful process rather than an authoritarian system (Bryman, 2013). Considering the opinion of group members leads to easy decision making which allows for a positive perception of the issues deliberated. I believe that leaders are born and carry the traits in them which sprout at different moments. My leadership was innate and always inspired the people to me. I carried myself with integrity and acted ethically without compromise thereby leading to a successful end. At times, it was hard to separate from good people whose ethical lines were warranting, but I had to walk the path to preserve my leadership attributes. At the same time, I utilize the contingency theory which states that effectiveness is related to a leaders traits and behaviors. The theory applies where I use emotional intelligence to accommodate the feelings of others and to put myself in their shoes before acting on issues. In this case, I become non-biased in solving issues where I choose a neutral position and base on facts whenever addressing conflicts (Klenke, 2016). At the same time, I use mediation in solving conflicts where I use the services of a neutral person to listen to both cases and find common ground for the group members to reconcile (Belias Koustelios, 2014). The action represents the attributes of a leader which enable me to carry out my day-to-day activities. The great man theory is equally important in inspiring leadership as it emphasizes on personal charisma, wisdom, and intelligence towards making a change in leadership. As a leader, I believe in the existence of wisdom in deciding during stressful situations and arriving at the correct and unbiased decisions. Leaders with wisdom exercise their authority with integrity based on the ethical guidelines in place (Men Stacks, 2013). Leadership comes with its virtues running along individuals who desire to take the correct path and remain influential. Leaders have well-cut traits which are observable among people in management positions. In promoting ideas and change management, I make everything clear and reassure the group members on the viability of the modification. In so doing, I use the Hersey-Blanchard Situational Model where I first tell of the changes and the expected benefits and how it will shape the overall goal of a group. Afterward, I sell the idea to the group members and explain their new roles in the change while delegating duties to different individuals within the group (Middlehurst, 2015). The use of the theory guarantees a proper trait of leadership free from resistance from the group. Further, I use the same approach in introducing new members to our group towards cultivating a good culture. As a leader, I recognize the role of motivation in boosting employee morale. In this case, I embrace empathy, reward on members and appreciation to recognize their positive contribution. In the end, I can experience improvement from the team where each member remains active and vibrant during work and discussions (White, 2014). The theory of transformational leadership enables me to acquire favor within the members by addressing their concerns and raising a vibrant team. At some point, I sought to determine the views of the individuals on my leadership by deciding to resign from the position and allow another to try the same. The decline on the request indicated a positive feedback from my team who expressed confidence in the direction I was taking them. Therefore, it is evident that the use of proper leadership theories and being accommodative of team welfare is essential towards development in a group. However, I experience some difficulty at some point where I am forced to take action on non-performing individuals which the rules allow for expulsion. The leadership action destroys the team spirit which separates individuals used to a specific system and losing their contributions (Dinh, Lord, Gardner, Meuser, Liden Hu 2014). Therefore, I plan to develop an approach to ensure all team members become effective towards productivity. Proper communication can assist in building confidence by requesting individuals to cooperate and show efforts towards the process. Responsibility as a Team Member Before I became a team leader, I was a member who valued the benefits of cooperation within a team. I was an effective follower playing by the rules of the team towards furthering my contribution. I contributed positively during and out of demand towards achieving group goals. My active participation and research efforts enabled me to rise to the leadership role having caused positive changes to the case. At the time, I used the opportunity of a democratic rule to present my ideas and register my differences while accommodating the concerns of the rest of group members. I managed to learn from others and draw inspiration from those offering a positive contribution towards self-enhancement (Nahavandi, 2016). Further, I created a good rapport with individuals within the team and gained significant acceptance among them. Lessons from the Team Leaders ought to be positive in their reasoning and carrying out tasks involving a team. Most of the students expressed the need to remain objective as a leader and exercise fairness even in the wake of violence. As a leader, I learned and planned to implement the attribute of acting with integrity to demonstrate the aspect of true leadership. According to Avolio, Keng-Highberger, Schaubroeck, Trevino Kozlowski (2016), leaders ought to understand and strengthen the weaknesses of members to pull them to a level playing ground. In this case, I learned how to deal with non-performing members by encouraging them towards contribution. Further, I would encourage them to give their opinion with the hope of getting feedback that can assist in knowing the truth and changing according to the demands. Conclusion Leadership is a choice which has to be deliberated upon by an individual. For instance, there are forms of leadership ranging from the authoritarian to the democratic rule where each has consequences on the end product. In this case, I chose to utilize the democratic rule that accommodates and sets members at liberty to decide on the means for engagement. According to Hendricks (2014), the fact proves the model of leadership and ho the theories can be in cooperated to attain success. The self-assessment on my direction and team player skills enables my to upgrade on my mistakes and explores the opportunities ahead of me. I learned the importance strategic communication in a group and the power of equal inclusion towards fostering teamwork. Therefore, I am convinced beyond doubt that my track record in leadership is active given the feedback and the length of my leadership in the group. References Avolio, B. J., Keng-Highberger, F. T., Schaubroeck, J., Trevino, L. K., Kozlowski, S. W. (2016, January). How Follower Attributes Affect Ratings of Ethical and Transformational Leadership. InAcademy of Management Proceedings(Vol. 2016, No. 1, p. 16854). Academy of Management. Belias, D., Koustelios, A. (2014). Leadership and job satisfactionA review.European Scientific Journal, ESJ,10(8). Bryman, A. (Ed.). (2013).Leadership and organizations. Routledge. Dinh, J. E., Lord, R. G., Gardner, W. L., Meuser, J. D., Liden, R. C., Hu, J. (2014). Leadership theory and research in the new millennium: Current theoretical trends and changing perspectives.The Leadership Quarterly,25(1), 36-62. Hendricks, J. M. (2014, July). When the Postive Attributes of Leadership Become Harmful: A Pre Post-Test Analysis. InSigma Theta Tau International's 25th International Nursing Research Congress. STTI. Klenke, K. (Ed.). (2016).Qualitative research in the study of leadership. Emerald Group Publishing Limited. Men, L. R., Stacks, D. W. (2013). The impact of leadership style and employee empowerment on perceived organizational reputation.Journal of Communication Management,17(2), 171-192. Middlehurst, R. (2015). A critical reflection on leadership in higher education.Dimensions of Marketisation in Higher Education, 189. Nahavandi, A. (2016).The Art and Science of Leadership -Global Edition. Pearson. White, J. V. (2014).Students' application of leadership learning through reflection(Doctoral dissertation, THE FLORIDA STATE UNIVERSITY). Youssef-Morgan, C. M., Luthans, F. (2013). Positive leadership: Meaning and application across cultures.
Thursday, November 28, 2019
What is Macro Environment? Paper The macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the companys macro- environment include demographic, economic, natural, technological, political/ legal, and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. The marketing environment comprises all the actors and forces influencing the companys ability to transact business effectively with its target market (Armstrong and Kettle 2003, p. 149). In this report, use PEST to analyze macro-environment forces how to impact on PepsiCo in China. As we know, the PepsiCo was the first U. S. Company to distribute its products in China after China implement reform and opening up policy in 1979. Through many years business operation in China, the company fully understands their development worldwide must adapt Chinas macro-environmental various forces and must put into practice their localization strategy Think local, Act local. In this report, by serious study and literature review, with refer to relevant books, journals, search information from internet. According to Kettle and Keller (2005), in the demographic environment, arresters must be aware of worldwide population growth, changing mixes of age, ethnic composition, educational levels and the move to micromanaging and away from mass marketing. In the economic arena, marketers need to focus on income distribution and levels of savings, debt, and credit availability. In the social-cultural arena, marketers must understand peoples views of themselves, organizations, society, nature and the universe. We will write a custom essay sample on What is Macro Environment? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What is Macro Environment? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What is Macro Environment? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They must market products that correspond to societys core and secondary values, and address the needs of different subcultures within a society. In the tartar environment, marketers need to be aware of raw materials shortages, increased energy costs and pollution levels, and the changing role of governments in environmental protection. In the technological arena, marketers should take account of the accelerating pace of technological change for innovation, varying RD budgets, and the increased governmental regulation brought about by technological change. Finally, in the political-legal environment, marketers must work within the many laws regulating business practices and with various special-interest groups. In this report, use PEST to analyze macro-environment forces how to impact n PepsiCo in China will be presented. Through many years business operation in China, the company understands their development worldwide must adapt Chinese macro-environmental various forces and must put into practice their localization strategy Think local, Act local. COMPANY PROFILE PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito- Lay. Tropical was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Storage, in 2001. PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than $35 billion ND 1 68,000 employees. PepsiCo presence in China dates back to the earlier days of the nations reforms. In 1981, Pepsi-Cola became one of the first American investors in China by signing an agreement with the Chinese government to build a bottling plant in Sheehan. To date, PepsiCo has established more than 40 joint or wholly owned ventures in China with a total investment over IIS$I billion, directly employing 10,000 staff (Official website of PepsiCo). MACRO-ENVIRONMENT IMPACT ON MARKETING ACTIVITIES OF PEPSICO In analyzing the macro-environment, it is important to identify the factors that eight in turn affect a number of vital variables that are likely to influence the organizations supply and demand levels and its costs. A PEST analysis is one of them that is merely a framework that categorizes environmental influences as political/legal, economic, social/cultural and technological forces. Such external factors usually are beyond the firms control and sometimes present themselves as threats. Use PEST tool to analysis macro-environment influence on PepsiCo in China is necessary. ;The political-legal environment Before you play the game, learn the rules. Some businesspeople exhibit a memorable lack of knowledge about markets nags political-legal environment. Ignorance of or noncompliance with laws, ordinances, and regulations can lead to fines, embarrassing negative publicity, and possibly expensive civil damage suits. As a foreign company, PepsiCo intend to invest in Chinas beverage industry which is tightly controlled and subject to government approval. According to Chinese governments regulation, a new bottling plant cue reentry requires about three-year wait for government approval, and concentrate production volume must be re-authorized annually. In addition, PepsiCo has a global strategy of TV advertising, PepsiCo has included everything from Chinese zodiac animals to Spring Festival couplets in its television commercials. This approach, combined with relatively long advertising history in the country has made Pepsi Cola the most recognized soft-drink brand in China. However, governments policy and regulation can also impact on the companys market strategy. Being a communist country, in China, although people now are very much free of expression in ordinary life, there is still no free media. The media is still very controlled by the overspent and there is always the risk of having more regulations especially to foreigners. The economic environment The health of the economy influences how much consumers spend and what they buy. Consumer buying plays an important role in the economys health- indeed, consumer outlays make up some two-thirds of overall economic activity. According to Boone and Kurt (n. D. ), economic environment consists of those factors that influence consumer buying power and marketing strategies. They include the stage of business cycle, inflation, unemployment, resource availability, and income. As we know, Chinas economy grew at an average rate of 10% per year during the period 1990-2006, the highest growth rate in the world. However, Chinese inflation ran at 5. % for the second consecutive month in August in 2006, according to official figures. PepsiCo has already met great challenge because inflation is a general rise in price resulting in decreased purchasing power. Inflation will increase the companys costs like expense to purchase materials for production, and may lead to declining sales. Marketers of PepsiCo understood clearly that inflation will cause consumers to react in two ways: 1). Decrease their brand loyalty. In a recent research, most Chinese consumers are willing to use cheaper brand, and honesty, because it works just as well. ). Stickup. Many consumers take advantage of coupons and sales to stock up (Hair et al. 1992, p. 52). In addition, income is another important factor in marketings economic environment because it influences consumer buying power. The price of the product has to be affordable however there should be a premium that consumers are willing to pay for the health benefit as well as for the modern and higher status image it will offer. The risk here is to fail in selling the alee of the product and to set the premium to be higher than consumers are willing to pay. The social-cultural environment Component of the marketing environment consisting of the relationship between the marketer, society, and its culture. Doing business in China successfully requires an understanding of China as a nation and of the culture of the Chinese people. A societys culture determines how it members communicate and interact with each other (Griffin Pastas 2003, p. 85). A nations culture can impact on foreign countrys products and service. In China, many people are very interested in soft drinks. A result of this has been growing rates of obesity both Chinese adults and children. Due to Chinese culture, it is necessary that what they drink offers some benefits to their health. Nowadays, more and more Chinese people have already pay attention to obesity problem. If soft drinks can not consider healthy, although increasing their market share, this is the risk the PepsiCo have to face. In addition, an understanding of the cultural practices in both the business and social environments is essential for being successful when doing business with Chinese companies (Patchworks LLC. 003). Initially when PepsiCo entered into Chinese market, the company has already lost some business opportunities in China because they expected the Chinese people do it my way. The Chinese culture is long established and does not adapt quickly. For example, doing any business in China will require negotiation of contracts, prices, and terms, etc. The negotiation process in China, compared to Western standards, will be very slow and deliberate. One difficulty in negotiation with Chinese companies is knowing what means no. Culturally, saying no directly is seen as rude and unacceptable. Many times when the company hears we will consider it, it really means no. ;The technological environment The technological environment represents the application to marketing of knowledge based on discoveries in science, inventions, and innovations. Major developments in technology can have enormous marketing implications because they can drastically alter industries. Despite the technological promise of this new product, the development stage of such innovations is lengthy and complex. Company must often gamble on technology to attain success, and many companies have gambled and lost. PepsiCo had spent millions of dollars working on growing salad vegetables market to fast food chain in China. Technically the venture was sound-the infrastructure was set and the product was of high quality. The company had even arranged a machine to process and packages the fresh vegetables to give them a shelf life of two weeks, therefore opening up the Chinese market. However, the quality of the companys marketing did not match that of the technological planning stages. The fast food chain chosen not to buy the stock and the company had nowhere to off-land its vast quantity of ripe vegetables- it had lost its markets. MACRO-ENVIRONMENT FORCES ON PEPSICO MARKETING ACTIVITIES As mentioned above, in business arena, one of the difficulties facing marketing managers is that environmental forces are generally beyond their control. Marketing organizations must try to adapt changing environmental conditions. Not only can environmental opportunity become threat; environmental threat can also become opportunity (1989, p. 55). Marketers must overcome various macro-environmental clash and barriers between Chinese macro-environment and international business. Laws and regulations affect all aspect Of marketing operation and decision aging-designing, labeling, distributing, advertising, and promoting goods and services. The management of PepsiCo realized that major regulation has already impact on their marketing activities. To cope with the vast, complex, and changing nature of the political-legal environment, many larger companies maintain in-house legal department like PepsiCo. In addition, as a foreign company, marketers must comply with Chinas laws and regulations, however, noncompliance can scar a companys reputation and hurt profits. Marketers should take steps to control forces in political-legal environment. PepsiCo has invested heavily into adapting its operations and business strategies to the local culture and practice. It currently has 24 bottling joint- ventures indirectly through two Hong Kong-based companies that it partly owns and maintains a strong market presence through partnerships with the Chinese government and domestic companies. PepsiCo has established its Asia-Pacific headquarters in Shanghai running its operations for many countries. Companies must scan, monitor, forecast, and assess the health of economies outside their host nation because nations are interconnected as a result of he global economy. Inflation rate is currently reaching to 5% in China, inflation pressures consumers to make more economical purchases. PepsiCo should realize that despite what happens to the sells cost, the buyer is not going to pay more for a product than the value he or she places on it. When the economy is characterized by high inflation, a series of special pricing tactics are often necessary. Marketing managers should develop an effective cost-forecasting system and use anticipatory pricing. According to Hair et al. (1992), these tactics can be subdivided into cost-oriented and demand-oriented. Cost-orientated tactics consist of delayed-quotation pricing and escalator pricing. Delay-quotation pricing is a very popular pricing tactic that price is not set on the product until item is either finished or delivered. Demand- orientated pricing methods include price shady and increasing demand through increasing selected demand, unique offering, and system selling. As we know, the Chinese people are still to well-off life and their income are not very high. The pricing strategy is a very important part of the marketing mix, because it can affect both supply and demand for a company such as PepsiCo. Therefore the companys pricing strategy must adapt economic environment. One of the most important price factors of PepsiCo is customers affordability. If the price is too high, Consumers will spend their money on other goods. As a multinational company, it always must appeal to Chinese consumers, especially in the era of globalization. The company have had adapt to the local economic environment in order to success. Most Chinese can afford an occasional soft drink a can of Coke cost RMI . 90($0. 24) in Shanghai today. Due to rationality of Cokes price, their products currently reach about 60% of Chinas population. The social-cultural environment is made up of institutions and other forces that affect a societys basic value, perceptions, preferences, and behaviors. Product decisions are also affected by cultural variables. As mentioned onwards, increasingly Chinese people have already focused on obesity problem. If soft drinks can not consider healthy, this is the risk the PepsiCo have to face. So, PepsiCo decided to carry out a feasible solution that reduce calorie intake from soft drinks. At the same time, PepsiCo decision-making for product and service should also consider local customers purchase habits. It will also reflect a nations culture. For instant, the Chinese like hot, incorporated soft drinks with nature ingredients or herbs that they believe are good to human health, in particular, they like hot teas. Tea is so popular in China that people call it Tea Culture. PepsiCo realized Chinese peoples drinking habits, then they introduced Lipton Tea quickly, a line of incorporated drinks through cooperate with local partner. PepsiCo long-term strategies of localizing production promote their market share. In order to avoid lost opportune ties and bring about misunderstandings, consciousness have to realize anothers cultural background. Understanding manners and customs is especially important in negotiations. If the company expected the Chinese people do it my way, they will lose more chances. China has a unique culture that dates back to thousands of year, combined with the factor of about 60 years ruling of communist one-party totalitarianism. Foreign business people and companies should try to adapt quickly. Consequently, you need learn do it their way. Technological trends are critically important in identifying marketing opportunities. These trends include new directions in research and velveteen (R) that might lead to new products or even to new industries (Easel 1990, p. 72). For the experience of failure in new product development the company remains undaunted, they plan to return to the fast food market with salad vegetables. This time, the company promises it will not forget the importance of inventory. PepsiCo fully understand that in the low-margin soft-drink business, one of the key com appetite advantages lies on the efficiencies in every aspect of business process, from procurement of raw and semi-finished material to inventory management, from production landing to material requirements planning, from distribution to service, etc. As the leader in this industry, PepsiCo knows how critical role information technology plays in its success. In fact, it has a long history of employing advanced information technology to support its direct-store-delivery business model and management. In China, PepsiCo China use Enterprise Resource Planning (ERP) implemented by FIAT. Moreover, PepsiCo ultimate weapon in maintaining its market leadership is Research and Development. Since product formulations are kept as trade secrets most of the patents are related to technology that supports beverage industry. PepsiCo will use its patents to increase its market share in each and every market it serves R D delivers true value to coke consumers worldwide. The key areas of technologies where most of the patents filed are Packaging, Vending Equipment, Fountain Equipment, Water Treatment and alternative refrigeration technologies. In China technologies related to water treatment and vending equipment will come handy in gaining market share. The company will also be forced to develop new technologies for Chinas country specific use. Several new technologies will be used in designing and packing ewe products. Research and Development will also try to add local herbal products to add more energy to the drink and give a local flavor to the product. Research and Development will use a small-scale bottling system to test bottling runs of new product. It will make sure that the new drink can be produced and bottled in a massive scale. PepsiCo will also take its testing of new product on road and test it in various regions of China to make sure that it will be acceptable in all regions of China. CONCLUSION Most films face external environment that are highly turbulent, complex, and lobar-conditions that make interpreting them increasingly difficult (Ireland and Hit 1999, p. 43). In todays complex and rapidly changing environment, marketing managers need use PEST analysis to make effective and timely decisions. Understanding one nations macro-environment diversity that could positively impact your business relationship is the key to success in this country. The PepsiCo is a good example in this report. The PepsiCo entirely understands Chinas various external environments, consumers behaviors and practices that localization is their long-term market strategy. As Porter (1985) stated the importance of analysis the macro-environment: every industry has an underlying structure or set of fundamental economic and technical characteristics.
Sunday, November 24, 2019
ACT Advice Top 5 Tips on Preparing for the Test SAT / ACT Prep Online Guides and Tips If youÃ¢â¬â¢re looking for a concise, effective list of the bestACT advice, youÃ¢â¬â¢ve found it. Sometimes too much information can do more harm than good - in this post, IÃ¢â¬â¢ll lay out the five most importantthings you should do in order to do well on the ACT. Let's get to it! Tip #1:Figure Out Your Pain Points If you're gearing up to study for (and take) the ACT, you'll want to focus onimproving your weakest skills. So what are the biggest, most common problem areas that students have when preparing for the exam? 1. Content The ACT isn't a one-subject test - in order to do well, you'll have to prepare for the English, Math, Reading, and Science sections (not to mention the optional Writing section). If you're weak in a particular subject area in school, for example, you may see a weaker performance in the corresponding ACT section. 2. Timing The ACT isdivided into strictly timed sections, meaning you have less time to both complete questions and check your work. You may know everything you need to know, but still have issues with completing sections within the allottedtime limit. 3. Strategy Many standardized tests (the ACT included) list confusing or even misleading questions and/or answer choices. You may lose points (even if you know the relevant material) on tricky questions like this. To do well on the ACT, you'll, of course, need to think aboutall three major problem areas. You'll want to spend time thinking critically, though, about which of these areas are your major "pain points" - areas that are leading to the greatest loss of points. The best way to do this is to workthrough official ACT practicematerial. Once you've gone through a few practice sections (or, ideally, a whole ACT practice test) under realistic timing conditions, you can get a better idea of where you should focus your efforts. Get started by checking out our guide to reflecting on your ACT practice tests. Tip #2:Make a Study Plan Once you figure out what you need to practice most, your next step should be to lay out a time-sensitive and weakness-sensitive study plan. What I mean by this is you should set a study schedule based on 1) the amount of time you have to prepare for the ACT, and 2) your test content and strategy weaknesses. The amount of time you need to study depends on how much you want to improve from your baseline score. Here are some general guidelines for the amount of time you should prep depending on thesegoals: 0-1 Composite Score Improvement: 10 hours 1-2 Composite Score Improvement: 20 hours 2-4 Composite Score Improvement: 40 hours 4-6 Composite Score Improvement: 80 hours 6-9 Composite Score Improvement: 150+ hours Some students canfollow through on a plan with just independent study, whereas other students fare better with help from a tutoror an ACT prep course. If youÃ¢â¬â¢d like some more information on coming up with a study plan, check out our posts on how long you should study for the ACT and putting together a sample study schedule. Tip #3: Learn From Your Mistakes The most important part of studying effectively is critically analyzing how, why, and when you mess up. ItÃ¢â¬â¢s also perhaps the least fun part of prepping for the ACT. Just keep in mind that if youÃ¢â¬â¢re not thinking about the problems, concepts, and strategies that youÃ¢â¬â¢re weak in, youÃ¢â¬â¢re missing out on valuable opportunities to improve your score. Mistakes and errors are only "bad" if you don't use them to improve. The big categories of errors and mistakes include: Careless errors - you should have known the right answer Content issues - you didn't have the information needed to answer the question Comprehension issues - you couldn't figure out what the question was asking Errors due to timing - these usually happen at the end of a section There are some simple, but important steps you should follow if you want to learn from your mistakes on ACT practice tests. Lucky for you, we have an awesome comprehensive guide on these strategies. You can also check out more detailed information on reflecting on ACT practice tests, ACT English, and ACT strategy mistakes. Tip #4: Work Efficiently You have to work efficiently if you want to do well on the ACT - this tip applies both when youÃ¢â¬â¢re studying for the test and when youÃ¢â¬â¢re actually taking the test. The bottom line is that if youÃ¢â¬â¢re not using your time wisely, youÃ¢â¬â¢re wasting time. To work efficiently as you study, itÃ¢â¬â¢s important that you do a few things: Stick to your study plan (Tip #2). It helps to set reasonable study goals, so you don't get distracted or side-tracked. Use the right study materials - donÃ¢â¬â¢t prepare with practice materials that wonÃ¢â¬â¢t serve you well on the actual test. Focus on your pain points(Tip #1)first! To work effectively as you take the test,know that you'll be most effective if you've practiced developing time management skills through your prep. If you still need help with timing, though, you should read more about: How to stop running out of time on ACT reading How to stop running out of time on ACT math Time management for ACT science General ACT time management Tip #5:Take Care of Yourself Physically Mentally All of the previous ACT advicewonÃ¢â¬â¢t serve you well at all on test day if youÃ¢â¬â¢re stressed, hungry, or tired. No matter how much you may want to cram for the ACT the entire night before, keep in mind that your health and wellness is super important when it comes to your test performance. The ACT is a marathon, not a sprint, so prepare yourself the night before for a mental workout. This means getting a good nightÃ¢â¬â¢s rest and a healthy breakfast (your brain needs fuel, you know)! There are even more things you can do to take care of yourself the night before and the morning of the ACT - following those strategies will help you optimize your score. Wrapping Up In short, here are the five most important things you should do to prepare for the ACT: Figure out your pain points Make a study plan Learn from your mistakes Work efficiently Take care of yourself physically mentally There's a lot more detail to get into when it comes to prepping for the test, but if you follow this ACT advice, you'll be on the right track. What's Next? Next comes the work of actually studying for the ACT! As it's best to focus first on your weaknesses, you may want to read up on the three core areas of ACT prep: content, timing, and strategy.Check out our guides to ACT reading, math, science, and writing. Read more about how to beat the clock when you're taking the test. Finally, read up on 12 last-minute strategies that will boost your score. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes your prep program to your strengths and weaknesses. We also have expert instructors who can grade every one of your practice ACT essays, giving feedback on how to improve your score. Check out our 5-day free trial:
Thursday, November 21, 2019
Debate] about should voters approve some particular measure that allows some state or county to regulate legalized prostitution - Essay Example The first group is represented by proponents of the so-called proposition K (a measure to decriminalize prostitution) who also agree on the necessity of legalization and subsequent regulation. The members of this group suggest a variety of measures that would help regulate prostitution as a legalized business in the United States. The second group is represented by the opponents to the Proposition K and to legalization of prostitution in the United States. For this group, the question of the prostitution regulation by law does not exist as they oppose the very idea of its decriminalization and legalization of Ã¢â¬Å"the worldÃ¢â¬â¢s oldest professionÃ¢â¬ (Armentano, Ã¢â¬Å"The Case for Legalized ProstitutionÃ¢â¬ ). This paper explores the arguments of both groups using the Toulmin model and provides a justified perspective on the issue. Firstly, the rhetorical situation is considered as the phenomenon of prostitution is discussed in the context of modern American society and i ts status. Next, the arguments of each side are analyzed with the help of the Toulmin model, which will help to reveal the common backing. Further, the authorÃ¢â¬â¢s perspective on the issue will be discussed. ... In addition, it is alleged that the illegal status of prostitution has prevented women from working in safe conditions and urged them to work in the streets. Also, illegal prostitution, which is deemed a misdemeanor, incurs millions of tax dollars to be spent on investigation and prosecution of this criminal offense. To illustrate, statistic data show that Los Angeles spends around 100 million dollars a year to deal with prostitution (Armentano, Ã¢â¬Å"The Case for Legalized ProstitutionÃ¢â¬ ). Besides, it was estimated that nearly a half of illegal prostitutes in New York City and Washington D.C. were HIV-positive back in the 1990s (Armentano, Ã¢â¬Å"The Case for Legalized ProstitutionÃ¢â¬ ). Proponents of prostitution legalization and regulation warrant that legalization and regulation of prostitution is beneficial in many ways. They back their statement by saying that legalized brothels, with strict regulation by the state, in combination with severe penalties for the so-calle d johns that seek sex in the streets, will prevent human trafficking, spread of infections, and victimization of prostitutes (Lee & Persson 1). While it can be said that prostitution is a morally challenging occupation that promotes the decay of norms and values in the society and does not deserve decriminalization and legalization, it remains a fact that to use the services of sex workers or not is a personal choice of each of us. In addition, some people oppose the idea that legalized and regulated prostitution will help reduce victimization of prostitutes pointing out that the black market will still exist and keep recruiting girls from poor nations, the fraction of involuntary prostitutes as